Privacy Policy

GYFH, LLC d/b/a Gregg Young Ford - PRIVACY POLICY

Updated: July 30, 2025

OUR APPROACH TO PRIVACY

GYFH, LLC, a Wisconsin limited liability company d/b/a Gregg Young Ford ("Dealership", "we", "our", or "us") respects your privacy and is committed to protecting it through this Privacy Policy (the "Policy"). This Policy applies to our websites, applications, products, and services that link to this Policy (collectively, the Services). It describes the information we collect, how we use and disclose it, and your rights and choices.

CHILDREN’S AND MINORS’ DATA

Our Services are not intended for, and we do not knowingly collect personal data from, children under the age of 18. If we discover such data has been collected without parental consent, it will be deleted promptly.

INFORMATION WE COLLECT

We collect both personal and non-personal data when you interact with our Services. This may include:

  • Contact and account information (e.g., name, address, phone, email)
  • Payment and transaction details
  • Demographic and location data
  • Device and browser information
  • Content you submit (reviews, photos, videos)
  • Vehicle information (VIN, service history, mileage)
  • Sensitive data, including biometric or government ID numbers, with consent

HOW WE COLLECT DATA

We collect data:

  • Directly from you when using the Services
  • Automatically via cookies, web beacons, and tracking tools
  • From third-party vendors, partners, and service providers
  • From your interactions with our ads and social media channels

HOW WE USE YOUR DATA

We use your data to:

  • Provide and improve our Services
  • Fulfill orders, process payments, and manage subscriptions
  • Send service updates and marketing communications
  • Enable targeted advertising and personalization
  • Respond to inquiries and support requests
  • Analyze usage and perform business operations
  • Comply with legal requirements and protect our rights

We do not use personal data for profiling with legal or similarly significant effects.

WHO WE SHARE YOUR DATA WITH

We may share your data with:

  • Subsidiaries, affiliates, and service providers
  • Automotive manufacturers
  • Advertising and analytics partners
  • Legal and regulatory authorities, if required
  • In the event of a business transfer

We do not sell your personal data.

YOUR RIGHTS AND CHOICES

Depending on your location, your rights may include:

  • Access to your data and data portability
  • Correction of inaccurate data
  • Deletion of data, subject to legal exceptions
  • Opt-out of targeted advertising, sales, and profiling

You can make requests via gymarketingteam@gyautogroup.com or by calling 1-888-565-6043.

COOKIES AND TRACKING

We use cookies and similar technologies to track your behavior and improve the user experience. You can manage cookies through your browser settings. For more control over ads and tracking, see the Your Rights section.

DATA SECURITY AND RETENTION

We implement reasonable security measures to protect your data, but no system is fully secure. We retain data as long as necessary to fulfill the purposes outlined in this Policy or comply with legal obligations.

STATE PRIVACY LAWS

Residents of states like California, Virginia, Colorado, Connecticut, and Nevada have specific rights. See the full Policy for detailed state-specific information. We will update our practices as laws evolve.

THIRD PARTIES AND FORDDIRECT

We partner with FordDirect for advertising and analytics. For their privacy practices, visit FordDirect Privacy Statement.

CHANGES TO THIS POLICY

We may modify this Policy periodically. Updates will be posted with a new “Updated” date at the top of this page. Continued use of our Services implies acceptance of the changes.

CONTACT US

To exercise your rights or ask questions about this Policy, contact us at: gymarketingteam@gyautogroup.com or call 1-888-565-6043.